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Trump vs. Jimmy Kimmel. Case study angielskiego Donalda Trumpa

Ten odcinek zainspirował Jimmy Kimmel Live. Ale my w „English Biz” idziemy o krok dalej – sprawdzamy, czy z sałatki słownej Donalda Trumpa można wyciągnąć coś pozytywnego i jak możemy wykorzystać stosowane przez niego sztuczki. Well, Trump is the reality we have to work with... I może faktycznie warto z tym popracować. Bo jak to możliwe, że prosty, powtarzalny język pozwolił Trumpowi trafić do Amerykanów i zgarnąć 63 milionów głosów? Czasem wystarczy obrazowe hasło w stylu „drain the swamp” czy kąśliwy komentarz „he had no talent”. Sprawdzamy, jak działa język, który trafia do ludzi – i jak możesz wykorzystać tę zasadę w biznesowym (i nie tylko) angielskim.

Zwroty:
We’re stuck with him
We have to live with him
We’re bound to him (for now)
We’re left with no choice but to deal with him
He’s the reality we have to work with
Win-win situation:
Tremendous deal for everyone
Incredible opportunity for all sides
Fantastic arrangement - everybody wins
Amazing deal - the best for everyone
Spectacular outcome for all parties
Without a doubt
Believe me
Make no mistake about it
I'm telling you
Trust me on this
You can be absolutely certain
Let's hear it
Go ahead, I'm listening
Lay it on me
What've you got?
I want to hear this
Fire away
Let me tell you a story:
Let me tell you what happened
Here's what really went down
You're not going to believe this
Wait until you hear this
Let me paint you a picture
You have to think anyway, so why not think big?
Sometimes your best investments are the ones you don’t make
You learn more from losses than from victories
Leverage is everything in business and in life
The art of the deal is knowing when to walk away
Cash flow is king in business
Location, location, location - it’s everything in real estate
You have to be willing to take calculated risks
Persistence and determination are everythingwszechmocne.”
Know your market better than anyone else

Linki:
https://www.newsweek.com/donald-trump-says-late-night-shows-arent-allowed-mock-him-jimmy-kimmel-2132463
https://www.vox.com/2016/8/18/12423688/donald-trump-speech-style-explained-by-linguists
https://www.jimmycannon.com/blog/5-powerful-speaking-hacks-used-by-trump-in-the-debate